Tobi is an investment platform that helps parents invest on behalf of their children.
To start investing, parents first sign an agreement using MitID.
As a financial service built on trust, Tobi’s signing process had to feel secure and make parents feel like they stayed within their platform. To make that happen, Tobi integrated Idura's MitID signing API directly into their product.
Directing parents away during onboarding breaks trust
Many signing solutions send users to a third-party portal to sign and come back.
For Tobi, this created two problems:
It added friction at a critical onboarding step.
Sending parents to an unfamiliar external site during a financial transaction could undermine the trust Tobi had built up.
That’s why signing had to happen on Tobi's platform, not somewhere else.
API integration built with Idura developers
Tobi integrated Idura's MitID signing API directly into their platform. Parents complete the entire onboarding process and sign the investment agreement without being redirected to a third-party platform.
Beyond the product itself, what stood out was the service. Idura’s developers worked closely with Tobi's team, offering proactive guidance rather than reactive support. That helped Tobi design a signing flow that worked for their specific product and users.
Idura also offered competitive pricing compared to other providers.
"Idura’s team helped us design the right solution from the start. It felt more like product development rather than tech support."
Jacob Munk-Stander, Founder
A trusted onboarding experience, start to finish
Parents now review and sign investment agreements with MitID and feel like they never leave Tobi’s platform. The flow is fast, simple, and familiar.
For a platform where trust is the product, a signing experience that makes the customer feel like they stay on Tobi’s platform is not a minor detail. It is the point.
